Gold's Gym Giving Nintendo Wii Cardio Workout
Ubisoft bringing Balance Board-supporting title this March.
By Andrew Joy 02/25/2009 20:56:49 PST

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Gold's Gym logo.

Unlike the Wii Remote and Nintendo DS, where wild flights of fancy seemed common place when considering potential uses, the Balance Board is one Nintendo peripheral that appears to actually stifle the imagination of developers. There have been a few interesting uses, no doubt, but when it comes to supporting the device, game makers seem to fail to see beyond the scope of its initial use and, like the pack-in Wii Fit, use it only as a fitness aid. And, though we're not generally one to begrudge the self-improvement market, we must admit that it does become a little disheartening when gamers everywhere yearn for true innovation. However, we can't deny that the market does exist, and Ubisoft has once again targeted it. This time, the developer and publisher today announced a partnership with Gold's Gym to publish a new workout video game this March. Titled Gold's Gym Cardio Workout, the game's activities include running, boxing, sit-ups and more, with an ever-increasing difficulty based on improvements in your fitness level. In a bit of cross-marketing sure to at least marginally broaden the appeal of both, the game will include a trial membership to Gold's Gym, while the gym itself will include a demo of the game. For more information on Gold's Gym Cardio Workout, be sure to check out the official press release below:

SAN FRANCISCO – February 25, 2009 – Ubisoft announced today that it has partnered with Gold’s Gym, the world’s leading authority on health and fitness, to create the video game Gold’s Gym: Cardio Workout. Licensed by Rocket Co., Ltd., the game will be in North America stores on March 31, 2009 and it will be available exclusively for the Wii™ home video game system from Nintendo.

"We are excited to partner with Ubisoft on our first video game," commented Lisa Zoellner, chief marketing officer of Gold’s Gym International. "It is a natural extension of our brand and is in line with our mission to get more people around the world excited about exercise and fitness. We believe that the game will provide consumers with a workout that is both fun and rewarding."

Compatible with the Wii Balance Board™ accessory, the game provides players with a personal training experience. Players can perform a variety of exercises including cardio boxing, running, sit-ups and other activities while also tracking burned calories and body weight evolution. In addition, the game offers multiple training modes and fitness levels, and the difficulty of the gameplay evolves as the player’s fitness level increases.

"As a leader in personal training, we are thrilled to collaborate with Gold’s Gym on a new cardio workout game," said Tony Key, senior vice president of sales and marketing at Ubisoft. "In order to provide an authentic Gold’s Gym experience the game will incorporate gym signage and dialogue into the game."

As part of the partnership, the game will be co-marketed by Gold’s Gym and Ubisoft. Each game will include a coupon for a one week free trial to Gold’s Gym. In addition, Gold’s Gym Cardio Workout will be featured throughout the Gold’s Gym clubs, on the Gold’s Gym website, and the game trailer will be displayed on the Gold’s Gym Broadcast Network. A demo of the game will also be available at various Gold’s Gym facilities.

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